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The Tory Burch Fashion Style

Tory Burch used to be the wife of a multimillionaire, but following divorce she built her own fortune in the fashion industry. In the course of several years her company has grown into a veritable empire with boutiques and outlets in major department stores all over the world and uncountable celebrity clients.

Tory, you created your brand after bringing up 3 children. What was behind your decision?

I worked for 13 years in the fashion industry, but when I gave birth to my third son, I decided to take a break. At the same time I was thinking a lot about what I wanted to do with my life and whether I could start my own fashion company. Clothes prices were rising steeply and I realized what was missing from the market – beautiful things that are of high quality but don’t cost the earth. In 2004 I launched my own brand based on this idea.

How did you end up in the fashion industry?

After university I got work as assistant to the designer Zoran. Then I worked for Harper’s Bazaar; and for the advertising departments of Ralph Lauren, Vera Wang, Narciso Rodriguez, and Loewe. I didn’t train as a designer and sometimes, of course, I want to sketch something, but am unable to do so. On the other hand, I’m always able to explain my vision.

What kind of fashion clothes do you wear yourself?

I love mixing things in a masculine style with feminine silhouettes. I’m also fond of unexpected combinations of colors and prints.

How would you describe the Tory Burch style?

I create clothes in a classic American casual style, but dilute them with elements from other cultures – which is only natural, since I’m always traveling. My clothes are everyday wear; and they suit almost everyone.

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